Food Concept · TürkiyeAmsterdam
Amsterdam
Fried
A Dutch-inspired fries and snack concept designed around recognizable product quality, strong visual identity and a destination-style customer experience.
Project enquiries →Portfolio & ProjectsIdeas we build.
Ideas we build.
Brands we explore.
Our portfolio combines concepts developed within MCG ASELIX with selected international opportunities we are evaluating for Türkiye. We keep the distinction clear — because credibility matters.
Explore the portfolio →OWNEDConcepts developed
within our platformEXPLOREDInternational opportunities
under commercial evaluation
within our platformEXPLOREDInternational opportunities
under commercial evaluation
Our ApproachBuild what should exist.
Build what should exist.
Connect what deserves a market.
We do not use “portfolio” as a loose collection of logos. Every name shown here has a different status and a specific reason for being part of our commercial story.
Our own concepts are built from the ground up. International brands are approached independently and only presented as opportunities under evaluation until a formal commercial relationship exists.
01 · Owned ConceptsCreated within
Created within
MCG ASELIX.
Concepts where product, positioning and market experience are developed as part of our own platform.
02 · International OpportunitiesSelected brands.
Selected brands.
Independent evaluation.
We research international products that may have a credible place in Türkiye. The brands below represent active areas of commercial interest or dialogue — not ownership, appointment or confirmed distribution rights.
Brand names are shown solely to describe current independent commercial evaluation. Their inclusion does not imply ownership, agency, appointed distributorship, endorsement or a concluded partnership.
From Mersin to MarketNot every opportunity
Not every opportunity
needs the same route.
Some ideas should be created locally. Others deserve a carefully built route into a new market. Our role is to understand which is which — and then build with discipline.